P-Mate, the hugely popular disposable female hygiene product in Europe that allows women to pee standing up, is being introduced to the United States through Go Your Way, a newly formed company based in Broomfield, Colorado.
The product, invented by a woman in the Netherlands, means women no longer have to pull their pants down or squat in order to pee. In other words, it gives women the freedom to neatly pee like men.
In an agreement reached with Joe Product Promotions of London, England, Go Your Way will be the sole distributor for P-Mate in Colorado, with sales expected to begin by the end of August. This will be the first distribution of P-Mate into the U.S.
"This is a revolutionary product that has taken Europe by storm," said Karen Diamond, president of Go Your Way. "It allows women to pee standing up, just like the boys, giving a whole new slant on equal rights for women. It can easily fit into your pocket or handbag, so it goes with you wherever you go."
She explained that it can be used when there are no toilets available such as when camping or hiking, or when the toilet is just too filthy to sit on. The invention is great for traveling, during pregnancy or during any outdoor activity, in addition to being a big help for a woman giving a urine sample at a clinic, hospital or doctor's office. P-Mate is discreet, hygienic, environmentally friendly and made from recycled materials.